Directory >> Registries >> nTLD Registries
With the new TLD program which started in 2014, over 1,200 extensions have been created. The nTLDs category of new domain name extensions are composed of three groups:
The NgTLD market is by far the largest. In contrast to corpTLD and geoTLD markets, its registries are for profit organisms, typically Internet companies or institutions specialized in a specific topic or sector. They usually manage one nTLD, sometimes a few.
The major players in the registry sector own and manage multiple TLDs. Radix, a subsidiary of the Indian group Directi, owns 10 sought-after new extensions such as .ONLINE, .TECH, or .SPACE, and operates others. It is one of the few registries managing several nTLDs that has legitimate website publishers.
Japanese giant GMO Internet owns six nTLDs, including the successful .SHOP, for which it paid $41.5 million, and .TOKYO, the most widely used geoTLD. The company also serves as the technical operator for about fifty nTLDs.
Google (Charleston Road Registry) and Amazon both hold more than fifty extensions, although it is not a strategic activity for these companies. Only three of Google's extensions, namely .APP and to a lesser extent .PAGE and .DEV, are relatively widespread nTLDs. Amazon launched its first three new TLDs .HOT, .FREE and .SPOT in mid-2025.
UniRegistry became UNR and then, in 2022, Internet Naming. After selling the majority of its extensions at auction in 2021, the company still owns 12 nTLDs, including .CLICK, which represents over 97% of its registrations. Top Level Design operates .DESIGN, .INK, .WIKI, and .GAY, targeting niche audiences.
There are also many NgTLD registries whose projects are pure financial investments, without intent of bringing added value to Internet users. The goal is to generate short-term revenue, mostly through strategies and methods of questionable ethics. The players range from small private investors, typically domainers or registrars, to powerful investment funds, with dozens or hundreds of extensions under management.
Identity Digital's business model is typical of investment funds: multiplying acquisitions to achieve economies of scale and generate short-term revenue. Founded in 2010, the company is led by Akram Atallah, former President of ICANN, and controlled by Ethos Capital, an investment fund co-founded by former ICANN President Fadi Chehadé, with among its key partners former ICANN Vice President Nora Abusitta-Ouri. One of Identity Digital's main sources of revenue involves charging thousands of dollars to large corporate clients through a service called DPML (Domains Protected Marks List), which simply involves blocking the registration of a brand's domain names in the extensions managed by Identity Digital or a certain period of time .
Originally, the .XYZ registry was a project with limited potential initiated by a young American entrepreneur, Daniel Negari. However, it received unexpected global publicity when Google chose the URL abc.xyz as the address for its new parent company, Alphabet. Thanks to the revenue generated by the large number of registrations, the owner of dot XYZ purchased around thirty new extensions, which are, however, not yet or barely used.
Registered in Luxembourg, ShortDot is the registry for five nTLDs, widely used, but with a significant level of spam from Asia.
Most nTLD registries manage only one or two TLDs and tend to be specialized. Among the specialized registries are Registry Africa, operated by the South African Registry and managing .AFRICA, Knock Knock WHOIS There, which runs .BLOG; Dot Art Registry, responsible for .ART; fTLD Registry Services LLC, which operates the two restricted TLDs .BANK and .INSURANCE; and DotTrademark Organisation Limited, which manages .商标, a Chinese-script TLD for trademarks.
Among the registries targeting a broad audience is the Chinese company Jiangsu Bangning Science & Technology, whose .TOP has one of the highest registration volumes in the nTLD space, largely driven by spam and illicit content. The situation was similar with dot GDN, before the registrations collapsed.
.LINK (Nova Registry), .ONE, .BEST, and .BUZZ (dotStrategy) are also general-purpose TLDs, but with a stronger focus on quality.