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Formerly Uniregistry, Internet Naming Co. is a registry operator and consultancy agency specializing in TLDs management. Uni Naming & Registry (UNR), founded by Frank Schilling, launched publicly in 2014 as both a domain registry and later as a registrar under the name Uniregistry. The company managed 25 new gTLDs, including .link, .sexy, .auto, and .flowers, and offered over 300 domain extensions through its retail platform. In 2020, GoDaddy acquired Uniregistry's registrar business and related assets, while UNR retained control of its top-level domains until auctioning them off in 2021. The company stills own 12 nTLD, with .CLICK accounting for over 90 % of the total registrations.
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