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Created in 2015 under the Undeveloped brand, the Dutch company DAN was a platform for buying and selling domain names. It has revolutionised the market thanks to low commissions and features that are popular with users, such as being able to pay for a purchase in several monthly instalments.
As Dan was becoming a significant competitor for Afternic and GoDaddy, the latter bought him out in 2022. The business was discontinued in 2025.
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