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An economist by training, Marcel Botton is the founder of the NOMEN group, one of Europe's leading naming companies. Marcel Botton is the author of numerous books, including: 50 fiches de créativité (Editions d'Organisation), Le nom de marque (ed. McGraw Hill, co-author with J.J. Cegarra), Les hommes politiques sont des marques comme les autres (Editions du Moment). It is also the central theme of the book ‘Créateur de noms’, published by Dunod, written by historian Jean Watin-Augouard.
linkedin.com/in/marcel-botton-ba6875/
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