Knowledge Base >>Domain names >> nTLD >> NgTLD
The .shop gTLD launched in 2016, with the ICANN auction won on January 2016. It is operated by GMO Registry, Inc., part of the GMO Internet Group, an ICANN-accredited registry.
.SHOP is an open namespace for e-commerce, so anyone can register names on a first-come, first-served basis. It supports DNSSEC, IDNs, IPv6, premium names, and ICANN rights-protection mechanisms like UDRP and URS. Typical uses include brand storefronts, marketplace entries, and direct-to-consumer sites such as brand.shop, city.shop, or product.shop.