Directory>> Web3 Domains and technologies
Handshake (HNS) is a decentralized, permissionless blockchain project designed to create a new system for managing and distributing domain names. Web3 domains on the Handshake blockchain can be purchased through platforms like Namebase or Bob Wallet.
Handshake naming protocol allows peers to collectively manage the root DNS zone without relying on centralized authorities. It was designed to create a more secure and censorship-resistant alternative to traditional systems like Certificate Authorities and ICANN-managed TLDs. Handshake explores how a peer-to-peer model can restore the original decentralized vision of the internet, offering resilience against censorship, corruption, and sybil attacks that led to the dominance of centralized platforms.
People who want full ownership and control over a domain extension—like .wallet or .music—buy TLDs on Handshake. Buyers include crypto users, domain investors, brands, and developers building decentralized apps or communities. Prices vary: some TLDs cost just a few HNS (a few dollars), others reach thousands during auctions if highly desirable.
Once you win a TLD through Handshake's on-chain auction (via Namebase or Bob Wallet), you fully own it. Running your TLD means setting DNS records, creating subdomains, or offering them for sale. Anyone can do it, but managing a live TLD for public use requires some technical knowledge (DNS setup, hosting, optional integration with legacy DNS). Tools like Namebase simplify most of it.
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