The Interactive Advertising Bureau (IAB) was founded in the United States in 1996 to support the growth of digital advertising by developing industry standards and conducting research. It operates as a global network with over 45 national IAB organizations, including strong presences in Europe, Latin America, and Asia. It brings together publishers, advertisers, ad tech companies, and agencies.
The IAB has played a central role in shaping the technical and regulatory landscape of online advertising, particularly around data privacy, programmatic advertising, and digital measurement.
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